If you’re a business owner, then you know that content is key. But what kind of content? Should you be focusing on short, snappy blog posts, or should you be creating longer-form content that really packs a punch? A study by serpIQ showed that the average word count of a front-page Google result was around 2000 words! This means that if you want your content to rank on the first page, you’re going to have to write something pretty lengthy. Long-form content is more important than ever for businesses looking to improve their SEO and generate more leads. In this blog post, we’ll discuss the benefits of creating killer long-form content and offer some tips on how to get started.
What are the SEO benefits of Long-Form Content?
Long-form content provides a number of SEO benefits that can help your business to rank higher on search engine results pages (SERPs).
Let’s start with the most obvious benefit: long-form content ranks better on Google. This is because Google’s algorithm favors longer, more comprehensive articles when it comes to determining which content to rank on the first page. In fact, a study by Moz found that articles that were over 2000 words tended to rank higher than shorter articles.
But it’s not just about length; it’s also about quality. Long-form content gives you an opportunity to really dive deep into a topic and explore all its facets. By providing in-depth information, you can position yourself as an expert in your field and build trust with your audience. And when it comes to SEO, trust is important. Google looks at how much authority your website has when determining where to rank your content, and one of the key factors in establishing authority is the quality of your content. So if you want to earn those coveted top spots in the search results, long-form content is a must.
In addition to helping you rank higher on SERPs, long-form content can also help you earn more backlinks. Backlinks are links from other websites that link back to your site, and they’re important for SEO because they show Google that your site is popular and trustworthy. The more backlinks you have, the better your chances of ranking high in the search results.
Long-form content is more likely to get backlinks than shorter content because it provides more value. When another website links to your article, they’re essentially saying “this article was so good/useful/informative that we want our readers to see it.” So if you want people to link to your content, make sure you’re creating quality long-form content that will really benefit their audience.
How to Create Long-Form Content that Converts
Now that we’ve established why long-form content is so important for businesses, let’s talk about how to make sure your long-form content is actually good. After all, there’s no point in writing 2000 words if no one is going to read them! Here are some tips:
— Write for your audience first and foremost. Who are you writing this for? What kind of information do they need? Keep your target reader in mind throughout the writing process and make sure your article is addressing their needs.
— Make it scannable. No one wants to read a giant wall of text, so break up your content with short paragraphs, subheadings, and bullet points. This will make it easier for readers to digest and will help keep them engaged.
— Use imagery. People are visual creatures, so don’t be afraid to use images, infographics, and videos to break up your text and add some visual interest.
— Promote shareability. Include social sharing buttons on your blog post so that readers can easily share your content with their networks. You can also encourage sharing by adding shareable quotes and including calls to action (e.g., “Click to tweet this!”).
So, what’s the takeaway? Long-form content is important for businesses. It can help you establish yourself as an expert in your field, it can increase website traffic and leads, and it can even improve conversions. When creating long-form content, make sure to focus on quality over quantity. Go above and beyond to produce killer content that will engage and educate your audience. Are you convinced yet? If not, check out our writing page for more information on how to create long-form content that rocks. And be sure to let us know how it goes!