The Long and Short of It: Why Long-Form Content Is Important for Businesses

2 min

If you’re running a business, it’s important to produce high-quality content that will help you rank higher on search engine results pages (SERPs). But what type of content is best for your business? In this blog post, we’ll discuss the benefits of long-form content and how businesses can effectively produce it to improve their SEO.

The Benefits of Long-Form Content for your Business

In today’s age of constant distractions and information overload, it’s more important than ever for businesses to understand the value of long-form content.
Long-form content is defined as articles that are typically over 1000 words. This type of content provides readers with in-depth information about a particular topic. When it comes to SEO, long-form content has several benefits.
According to Orbit Media research, 63 percent of bloggers write pieces that are longer than 1,000 words, with 30 percent to 36 percent of those who write posts longer than 1,500 words reporting “great results.”

The first benefit of long-form content is that it helps you rank for more keywords. By including a variety of keywords throughout your article, you increase the chances that your page will appear in search results for those terms. In addition, longer articles tend to rank higher on SERPs than shorter ones. This is because Google’s algorithms favor pages with comprehensive, informative content.

The second benefit is that long-form content keeps readers engaged. The more time someone spends reading your article, the more likely they are to convert into a paying customer. Long-form content also allows you to build trust with your readers. By providing them with detailed, accurate information, you establish yourself as an authority figure in your industry.

Finally, long-form content is shareable. Readers are more likely to share articles that they find valuable and informative. This helps you reach a wider audience and generate more leads for your business.

How to Produce Long-Form Content?

Now that we’ve discussed the benefits of long-form content, let’s look at how businesses can produce this type of content.

The first step is to come up with a list of topics and keywords that would be relevant to your audience. Once you have a few ideas, do some research to see what other businesses in your industry are writing about. This will give you a better idea of what type of content is already out there and how you can make your article unique.

After you’ve settled on a topic, it’s time to start writing! When producing long-form content, it’s important to keep your readers in mind. Write in a clear, concise manner and avoid using jargon or technical language that they might not understand. It’s also important to include images, videos, or infographics throughout your article to break up the text and keep readers engaged.

Finally, don’t forget to edit and proofread your article before you hit publish. While you want your article to be informative, you also don’t want it to be full of errors. A few quick rounds of editing can make a big difference in the quality of your content.

In conclusion, long-form content is still an important part of a business’s marketing strategy. While shorter pieces of content can be useful for grabbing attention and providing quick information, longer form content allows businesses to go into more detail about their products and services, building trust with potential customers in the process. If you haven’t been creating long-form content as part of your marketing mix, it’s time to start!

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Matt Davis


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