Online or website video production can be a very good way to earn respectable income. One of the biggest hurdles to overcome is getting the message across to potential clients. By potential clients I mean the thousands upon thousands of companies out there that have existing websites, but do not have any video on them.
I’ve compiled a handful of statistics here that you can use to inform your would-be clients that they’re hurting potential sales by not using video productions on their company websites.
Did you know that retail website visitors, who view video, on average, stay two minutes longer on that site.
Or that viewers are 85% more likely to purchase a product after watching a product video
Forbes Insights tells us that video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago.
From the Marketing Sherpa we learn, viewers spend 100% more time on pages with videos on them.
And one of the most important reasons to use video on your company website is that search engines like Google just love video. In most online searches, websites with video on them will fill 5 of the 10 top spots.
I believe, armed with this information, you can make a compelling case to help you win over new business for you as a video producer or videographer.